I recently had the incredible opportunity to voice five videos for Tubi, an ad-supported streaming service in the US. Competing with Hulu, Disney+, Max, and Netflix, Tubi boasts 75 to 80 million monthly active users, making it a significant player in the streaming world. This was my first time booking a national campaign of 5 films and 3 radio spots, and I'm extremely proud of this achievement.
"However, one idea did make it through – my emphasis on the words “stupid face” in the "Divorce" spot."
Landing the Role
When I auditioned for the Tubi campaign, I had a strong feeling that this role was meant for me. The description fit my profile perfectly: “Male, 40-60. European accented, not British. Soothing and mature. Voice should have a bit of character and remind us of the kind of voiceover you might hear in a high-end fragrance or luxury brand commercial.” It felt tailor-made for my voice. When I found out I booked it, I was super excited but kept it on the down low to avoid jinxing it. I've had experiences before where I booked something exciting only for the creative team to go a different direction at the last minute.
"People are really liking the campaign, we couldn’t have done it without you."
Carl Peterson - Creative Director at Mischief USA
Preparing for the Role
In the past few years, I've explored different ranges and styles with my voice, and this opportunity allowed me to apply what I’ve learned. I really understood what they were looking for when I received the audition script, and I read for the part with confidence, knowing it suited my voice perfectly.
The Recording Process
Working with the Tubi team was an absolute blast. Carl, the creative at Mischief and director, knew exactly what he wanted and how he wanted it. While I brought several ideas to the table, most of them were shot down as Carl had a clear vision. However, one idea did make it through – my emphasis on the words “stupid face” in the "Divorce" spot. I'm thrilled they kept that because it added a funny and unique touch to the video.
Overcoming Challenges
As a near-native English speaker, there were certainly challenges. I didn't want to let the team down, but they were actually looking for someone with a slight accent, which worked in my favor. It was reassuring to know that my accent was an asset rather than a hindrance for this project.
Favorite Spot: "Divorce"
The "Divorce" spot is my favorite. It's both funny and intense, with a monotone voice contrasting dynamic and intense images. I came up with a humorous way to deliver "stupid face" that fit perfectly with the film. It was a small touch, but it added a lot of character to the spot.
Audience Reception
The reception has been fantastic! All the videos together have garnered over 3 million views on YouTube alone. It’s incredibly rewarding to see the hard work pay off and to know that so many people have enjoyed the campaign.
Personal and Professional Growth
This experience has been a significant milestone in my career. I’ve been working towards this for so long, with efforts in getting agents, coaching, and marketing all coming together. This campaign has not only boosted my confidence but also affirmed that perseverance and dedication do pay off.
Looking Ahead
Being part of the Tubi campaign has influenced my goals for the future. I’m eager to take on more national campaigns and continue to grow as a voice actor. This experience has opened doors, and I’m excited to see where my journey will take me next.
Voicing Multiple Spots
In addition to the "Divorce" spot, I also voiced the videos for "Old Faithful," "Water Fountains," and "Babies." Each spot had its unique charm and required a slightly different approach to capture the right tone and feel. I also voiced three radio spots titled "Golden Retrievers," "France," and "Influencers." It was a diverse and exciting range of content that allowed me to showcase my versatility as a voice actor.
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