I get it. Social media can feel overwhelming these days. You’re tired of Twitter (or X), Meta platforms like Facebook and Instagram aren’t your favorites anymore, and you’re unsure about TikTok. But as a voice actor, social media isn’t about politics. It’s about opportunity. Let’s explore the best social media strategies for voice actors and how you can use them to boost your career.
Why Social Media Strategies for Voice Actors Matter
The truth is simple: you should be where your audience is. For voice actors, social media is often a first stop for clients checking your credibility. They want to see if you’re active, professional, and engaged. Imagine a potential client searching your Instagram, only to find three posts from two years ago. That lack of activity could make them pass you by.
When it comes to social media strategies for voice actors, consistency is key. You don’t have to post daily, but you should keep your accounts public (unless they’re for personal use) and share updates regularly to show you’re active in the industry.
Do You Really Need Social Media?
I only know a handful of voice actors who have gotten jobs thanks to their social media presence. And most of them are influencers first and voice actors second. A great example is Stefan Johnson (check out his Instagram), who lands voice-over gigs because of his massive following.
Unless you’re planning to become an influencer, social media doesn’t have to dominate your schedule—but it does need to be part of your strategy.
Building Purposeful Social Media Strategies for Voice Actors
Before diving into different platforms, ask yourself what you want to achieve. Is it to attract clients? Showcase your voice-over work? Build professional credibility? Your purpose will guide how you approach social media.
Focus on these platforms:
• LinkedIn: The most important platform for voice actors. LinkedIn is where business gets done. Engage with industry professionals, post updates about your work, and be consistent.
• Instagram: A great visual platform to showcase your personality and behind-the-scenes content. Clients love seeing the human side of your work.
• TikTok: If you have the creativity to share entertaining voice-over content, TikTok can be a surprising way to attract clients.
Why LinkedIn Deserves Your Attention
If there’s one platform every voice actor should prioritize, it’s LinkedIn. Unlike Instagram or TikTok, LinkedIn is a hub for professionals actively seeking connections and opportunities.
Whether you’re networking with producers, ad agencies, or other voice actors, LinkedIn can open doors to new projects. When developing your social media strategies for voice actors, ensure LinkedIn is at the top of your list.
Final Thoughts on Social Media for Voice Actors
You don’t need to be everywhere all the time, but you do need to be findable and professional. Use social media to make a strong impression, post occasionally to show you’re active, and focus on LinkedIn for meaningful connections. Social media strategies for voice actors don’t have to be time-consuming—just intentional.
Comments